How much should a trade business spend on Google Ads?

There is no universal answer. Your budget should work backwards from the economics of your business: average job value, gross profit, acceptable customer acquisition cost and lead to job conversion rate.

Should I use broad match keywords?

The right match types depend on budget, conversion volume, account data and tracking quality. Smaller local campaigns often benefit from tighter control while learning which searches generate good leads, then expanding intelligently.

Google Ads for Trades: A Practical UK Guide

Q: Does Google Ads work for trades?

Yes, it can. But it is not automatically profitable just because people are searching for your service. Success depends on connecting the right customer, search, location, advert, landing page, enquiry and follow up into one chain.

How to structure Google Ads around high intent searches, the right locations, proper conversion tracking and the jobs that actually make your trade business money.

Does Google Ads Work for Trades?

Start With the Jobs You Actually Want

Structure Google Ads Around Services, Not One Giant Campaign

Focus on High intent Keywords

Understand Keyword Match Types

Build a Proper Negative Keyword List

Be Ruthless With Location Targeting

Send Customers to the Right Landing Page

Make the Advert Match the Search

Track Calls AND Forms Properly

Go Beyond Tracking Leads

Don’t Optimise Only for Cost Per Lead

Don’t Let Automation Run Before the Data Is Ready

Check Search Terms Regularly

Separate Different Commercial Intent Where It Matters

Measure Leads by Service

Measure Performance by Area

Don’t Forget Speed to Lead

A Practical Google Ads Structure for a UK Trade Business

Common Google Ads Mistakes Trade Businesses Make

How Much Should Trades Spend on Google Ads?

Google Ads Should Generate Jobs, Not Just Reports

Google Ads for Trades: Keep the Strategy Simple

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