Question 1

How much should a trade business spend on Google Ads?

Accepted Answer

It depends on your service, location, average job value and local competition. We build budgets around the number and value of enquiries you need rather than using a fixed one size fits all figure.

Question 2

Do you use broad match?

Accepted Answer

Only where the account has enough reliable conversion data and controls in place. High intent phrase and exact match targeting often provides a stronger starting point for local trade campaigns.

Question 3

Can you track phone calls from Google Ads?

Accepted Answer

Yes. Calls and forms should both be tracked so optimisation is based on genuine lead actions rather than page visits.

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