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Trade Engine · Free Marketing Audit

JB Extensions

Leeds, West Yorkshire · LS1 — LS28

Prepared on
02 June 2026
Report ID
TE-AUD-00471
Overall health
Critical
3 of 4 areas in the red
Est. monthly leads lost
40–60
Based on Leeds search volume
Quick wins available
5
Implementable inside 2 weeks
01 — Visibility

Google Ads Presence

Critical

We searched 12 high-intent keywords in your service area (e.g. "builder Leeds", "single storey extension Leeds", "loft conversion LS6").

Your ads appeared
0 / 12
Top competitor appeared
9 / 12
Hartley Build Co.
Avg cost-per-click in area
£3.80
Affordable for your job values
What this means: every time a homeowner in your area searches for a builder right now, they're being served your competitor's number — not yours.
02 — Website

Website Review

Critical
Homepage — above the fold
Mobile homepage view
Contact / enquiry page
Reviews / social proof
No phone number above the fold

Visitors have to scroll twice on desktop, three times on mobile, before they can call you.

No reviews or testimonials visible

Homeowners won't enquire with a builder they can't verify socially. Trust signals are missing.

Contact form buried at the bottom

Most visitors leave before they ever see it. Form should be on every page, in the hero.

Not properly mobile-optimised

Buttons too small to tap, images load slowly, text overlaps on iPhone 13/14. Google penalises this.

03 — Google Business Profile

Google Business Profile

Needs work
Your reviews
4
Last review: 11 months ago
Competitor average
47
Across top 5 in Leeds
Photos on profile
3
Recommended: 30+
What this means: you haven't posted in 6 months and you're effectively invisible in the Google "map pack" — the 3 listings that get 70% of local clicks.
04 — Cost

Leads You Are Losing

Estimated monthly loss
40 – 60
enquiries per month, walking past your van

Based on monthly search volume across 12 builder-intent keywords in your postcode area, your competitors' ad coverage, and the average click-through rate for trades in Leeds. At your typical job value, even capturing a small fraction of these turns into 6-figure revenue per year.

05 — Plan

What We Would Do

  1. 1Launch a tightly-geo-targeted Google Ads campaign on the 12 keywords you're invisible for — live within 7 days.
  2. 2Rebuild the homepage hero with phone number, video and an enquiry form above the fold.
  3. 3Roll out an automated review request system after every completed job — target 20+ new reviews in 90 days.
  4. 4Optimise the Google Business Profile: 30+ photos, weekly posts, services list, service-area expansion.
  5. 5Install call-handling so every missed call gets a callback inside 5 minutes — no more lost jobs.

This is what we fix for our partners.

One builder per territory. Drop your details and we'll send you a tailored report on your business — same format, no charge.

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Sample report. JB Extensions is a fictional example for illustration only.